Your Psychology Today Profile Is Probably Losing You Clients. Here's What to Fix.
Okay, real talk: almost every therapist on Psychology Today says they work with anxiety and depression. Cool, a lot of them do. But if your bio reads like a clinical intake form with your credentials stapled to the top, you look exactly like everyone else.
The Part of Private Practice Nobody Prepares You For
…And if you've ever found yourself at 11pm wondering why your Psychology Today profile is getting views but your website isn't, or whether you even need a website, or what you're supposed to say on it — you're not behind. You're just doing something you were never actually taught to do.
A Pretty Website Won't Fill Your Caseload. Here's What Will.
…So when I left that world to start building for therapists, I knew exactly what NOT to bring with me. And I knew something else too: the tactics that fill a caseload sustainably look nothing like what most marketing "gurus" are selling you.
Tough Love About How to Fill Your Caseload (From an Ex Marketing Leader Turned Therapist-in-Training)
I'm a former corporate marketing leader, currently a grad student in a counseling program — not a therapist, not pre-licensed, just someone with one foot in each world — and I've seen enough therapist websites and social media profiles to say this with some confidence: a lot of what you've been told about marketing your practice is either outdated, oversimplified, or just flat out wrong.
Therapist Branding Can Feel Gross. Let's Talk About Why — And What To Do Instead.
You don't have to advertise how you quantify the success of your clients. You don't have to perform vulnerability or manufacture a personal narrative. You just have to be specific enough that the right person recognizes themselves in your words.
You Didn't Become a Therapist to Also Become a Brand. But Here We Are.
Let's just say it: nobody goes through years of grad school, supervised hours, and licensure exams thinking "and then I'll spend my weekends figuring out why my website isn't converting.” You became a therapist to help people. That's it. That's the whole thing.