Should Your Therapy Website Have a Blog? What It Actually Does for You
Almost nobody visits a therapy website just to read the blog. That's not the point of having one.
How to Write Therapy Service Pages That Don't Sound Like a Diagnosis Checklist
Most service pages fail for the same reason: they're all logistics, no warmth. Session length, insurance, format, listed out with nothing to soften it. It reads clear. It also reads like a wall.
What to Figure Out Before You Build Your Therapy Website
For early-career counselors: work on these now, so the investment actually pays off later.
Why Grad Students and Early-Career Counselors Keep Getting Left Out
For early-career counselors: work on these now, so the investment actually pays off later.
Visibility vs. Vanity: Why Follower Count Isn't the Goal
If you're only tracking the numbers that look good, you're tracking the wrong thing.
How to Know if Your Therapy Website Is Actually Working
Your site can look fine and still be failing you. Here's how to actually tell the difference.
What to Put on Your Therapy Website's Homepage (And What to Leave Off)
You have a few seconds to make yourself understood. Here's how to use them well.
How to Write a Therapist FAQ Page (And Why You Need One)
It's one of the most overlooked pages on a therapy website. It also does more for you than almost any other page you'll build.
Trying to Save Money on Your Website by Getting a Head Start? It Might Do the Opposite.
The thing is, it usually ends up costing more, not less. Here's why.
How to Present Telehealth and In-Person Sessions on Your Therapy Website
This isn't a small problem. How you present your session formats directly affects who reaches out, whether they feel like they're in the right place, and whether they self-select before they ever contact you. Here's what I see working and what I see going wrong.
Your Non-Linear Path Into Therapy Is Not the Problem
It took me a while to name what was actually happening: I wasn't behind. I was just non-linear. And in a field that tends to value a very specific kind of trajectory, non-linear can feel like a liability before you realize it's an asset.
What "Radicalized" Me Into Building a Trauma-Aware, Nervous System Friendly Business
Corporate America. And the fact that I'm training to become a therapist. Here's what that looks like in practice.
The Therapy Reading List My Grad Program Didn't Make. So I Did.
Grad programs assign a lot of reading. Case conceptualizations, DSM criteria, treatment modalities, research methods. All necessary. All very much focused on the clinical mechanics of becoming a therapist.
What they assign a lot less of: books that challenge the systems those mechanics operate inside. Books about rest as resistance. Books about what it actually costs to be a helper in a world that doesn't slow down. Books that ask harder questions about who therapy has historically served and who it hasn't.
The Best Website Builder for Therapists (From an Ex-Marketing Leader Turned Therapist-in-Training)
When therapists ask me which website builder to use, I don't give them a feature comparison spreadsheet. I ask them one question first: after your site is built, who's going to maintain it?
Nobody Does the Math Out Loud. Allow Me.
I knew going in that it would be hard. I knew there would be supervised hours and exams and a long road between grad school and actually practicing. I knew I'd be learning things that would take years to fully understand.
What I didn't know — what nobody really sat me down and explained — was how much of that road I'd be paying for out of pocket, while also working for little to nothing, while also somehow staying sane enough to sit with other people's pain.
Your Therapy Services Page Is Probably Just a List. Here's Why That's Not Enough.
The services page is one of the most visited pages on a therapy website. It's usually where someone lands after they've read your about page and thought "okay, I like this person." They're not browsing anymore. They're trying to figure out if you can help them specifically.
What Corporate Culture Did to Your Nervous System (And Why It Didn't Feel Like Damage at the Time)
That's the thing about corporate conditioning. It doesn't announce itself. It doesn't feel like harm while it's happening. It feels like growth. Like resilience. Like being good at your job.
How to Write a Therapist Bio That Actually Sounds Like You
Writing about yourself is uncomfortable. Especially if you went into this field specifically to focus on other people. And yet your bio is often the first thing a potential client reads before deciding whether to reach out, so it kind of has to work.
10 Things Nobody Tells You About Running a Business in Grad School
I'm not going to tell you it's easy. It's not. But I'm also not going to tell you it's impossible, because I'm doing it, and so are other people, and the fact that it's hard doesn't mean it's the wrong call.
Why Your Therapist Website Isn't Showing Up on Google (And What to Do About It)
Here's the thing about SEO (search engine optimization, aka how Google decides who to show and who to ignore): it's not magic. It's a set of factors, most of which you can actually do something about. Here's what's most likely going on.