How to Write a Therapist FAQ Page (And Why You Need One)
It's one of the most overlooked pages on a therapy website. It also does more for you than almost any other page you'll build.
Trying to Save Money on Your Website by Getting a Head Start? It Might Do the Opposite.
The thing is, it usually ends up costing more, not less. Here's why.
How to Present Telehealth and In-Person Sessions on Your Therapy Website
This isn't a small problem. How you present your session formats directly affects who reaches out, whether they feel like they're in the right place, and whether they self-select before they ever contact you. Here's what I see working and what I see going wrong.
Your Non-Linear Path Into Therapy Is Not the Problem
It took me a while to name what was actually happening: I wasn't behind. I was just non-linear. And in a field that tends to value a very specific kind of trajectory, non-linear can feel like a liability before you realize it's an asset.
What "Radicalized" Me Into Building a Trauma-Aware, Nervous System Friendly Business
Corporate America. And the fact that I'm training to become a therapist. Here's what that looks like in practice.
The Therapy Reading List My Grad Program Didn't Make. So I Did.
Grad programs assign a lot of reading. Case conceptualizations, DSM criteria, treatment modalities, research methods. All necessary. All very much focused on the clinical mechanics of becoming a therapist.
What they assign a lot less of: books that challenge the systems those mechanics operate inside. Books about rest as resistance. Books about what it actually costs to be a helper in a world that doesn't slow down. Books that ask harder questions about who therapy has historically served and who it hasn't.
The Best Website Builder for Therapists (From an Ex-Marketing Leader Turned Therapist-in-Training)
When therapists ask me which website builder to use, I don't give them a feature comparison spreadsheet. I ask them one question first: after your site is built, who's going to maintain it?
Nobody Does the Math Out Loud. Allow Me.
I knew going in that it would be hard. I knew there would be supervised hours and exams and a long road between grad school and actually practicing. I knew I'd be learning things that would take years to fully understand.
What I didn't know — what nobody really sat me down and explained — was how much of that road I'd be paying for out of pocket, while also working for little to nothing, while also somehow staying sane enough to sit with other people's pain.
Your Therapy Services Page Is Probably Just a List. Here's Why That's Not Enough.
The services page is one of the most visited pages on a therapy website. It's usually where someone lands after they've read your about page and thought "okay, I like this person." They're not browsing anymore. They're trying to figure out if you can help them specifically.
What Corporate Culture Did to Your Nervous System (And Why It Didn't Feel Like Damage at the Time)
That's the thing about corporate conditioning. It doesn't announce itself. It doesn't feel like harm while it's happening. It feels like growth. Like resilience. Like being good at your job.
How to Write a Therapist Bio That Actually Sounds Like You
Writing about yourself is uncomfortable. Especially if you went into this field specifically to focus on other people. And yet your bio is often the first thing a potential client reads before deciding whether to reach out, so it kind of has to work.
10 Things Nobody Tells You About Running a Business in Grad School
I'm not going to tell you it's easy. It's not. But I'm also not going to tell you it's impossible, because I'm doing it, and so are other people, and the fact that it's hard doesn't mean it's the wrong call.
Why Your Therapist Website Isn't Showing Up on Google (And What to Do About It)
Here's the thing about SEO (search engine optimization, aka how Google decides who to show and who to ignore): it's not magic. It's a set of factors, most of which you can actually do something about. Here's what's most likely going on.
Your Psychology Today Profile Is Probably Losing You Clients. Here's What to Fix.
Okay, real talk: almost every therapist on Psychology Today says they work with anxiety and depression. Cool, a lot of them do. But if your bio reads like a clinical intake form with your credentials stapled to the top, you look exactly like everyone else.
Your Program Expects You to Stop Working. Here's One Alternative.
Tuition. Supervision fees. Exam costs. And now your program is sending signals, subtle or not, that it's time to scale back your hours at work. Maybe quit entirely. Just... stop. As if your student loans got the memo. As if rent decided to be flexible.
A Bad Boss Makes One Hell of an Entrepreneur
…But here's what I've noticed: the people who've had genuinely bad leadership don't forget it. And when they start building something of their own, that memory does something useful.
It makes them think.
The Part of Private Practice Nobody Prepares You For
…And if you've ever found yourself at 11pm wondering why your Psychology Today profile is getting views but your website isn't, or whether you even need a website, or what you're supposed to say on it — you're not behind. You're just doing something you were never actually taught to do.
A Pretty Website Won't Fill Your Caseload. Here's What Will.
…So when I left that world to start building for therapists, I knew exactly what NOT to bring with me. And I knew something else too: the tactics that fill a caseload sustainably look nothing like what most marketing "gurus" are selling you.
What a Great Therapist Website Actually Looks Like (Two Real Examples)
If you've ever Googled "therapist website examples" hoping to find something that felt genuinely useful — not just a gallery of pretty pages with no context — this post is for you.
Tough Love About How to Fill Your Caseload (From an Ex Marketing Leader Turned Therapist-in-Training)
I'm a former corporate marketing leader, currently a grad student in a counseling program — not a therapist, not pre-licensed, just someone with one foot in each world — and I've seen enough therapist websites and social media profiles to say this with some confidence: a lot of what you've been told about marketing your practice is either outdated, oversimplified, or just flat out wrong.