Before this, I worked in corporate marketing. I led teams, shipped campaigns, and hit the right numbers. On paper, it was success. In practice, I saw how often clarity was sacrificed for speed, and how empathy got replaced by performance. The work worked…until it didn’t.

Founders and small teams don’t fail because they’re unmotivated. They struggle because they’re handed systems optimized for scale, not intention. So I built something different.

Now, I help values-driven businesses bring their website, emails, and content into one clear system — not to scale at all costs, but to grow in a way that’s sustainable, honest, and aligned with real life.

I work with people who care about their communities and their capacity. Together, we build marketing that supports the business and the human running it.

Marketing shouldn’t ask you to become someone else to succeed.
It should support the way you already work, and the life you’re trying to protect while you build.