Yes. The Essentials Kit is built to take all those ideas and turn them into a clear, actionable plan. You’ll leave with a content calendar, campaign assets, and a strategy that puts your goals in order so you can finally move forward with confidence.

Not necessarily. Most people already have what they need — like an email platform (Mailchimp or Klaviyo) and social media accounts. If you don’t, I’ll recommend affordable starter options. You’ll also get a Marketing Technology Checklist (click here to learn more) that shows exactly which tools are must-haves, nice-to-haves, and optional add-ons based on your goals. I’ll provide editable Canva graphics too, so all you need is a free Canva account. Paid ads, if you choose them, require you to set up a billing account directly with Facebook, Instagram, Google, or LinkedIn.

No problem. If you don’t have subscribers yet, I’ll guide you on how to start collecting them (through your website, events, or social). We can also set up a welcome flow so that when your first subscribers do come in, they immediately get a polished, on-brand message.

The Essentials Kit gives you a foundation — strategy, content, and structure for one campaign.
The Launch Kit is more advanced: it’s built for big pushes like product drops, seasonal sales, or events. You’ll get more posts, more emails, and even a starter paid ad campaign to get noticed. Essentials = foundation. Launch = momentum.

Not at all. “Launch” is flexible. It could be a seasonal promo, a rebrand refresh, a new workshop, or even announcing your podcast. Basically, anytime you want more eyes and energy around something, this kit works.

Each kit includes the option to add paid ad management (+$500/month). I’ll set up and design the ads (on Facebook, Instagram, LinkedIn, or Google), but the actual ad spend is billed directly to you by the platform. That way, you control your budget while I make sure the message and creative are optimized.

If you’ve got your foundation and you’re ready to stay consistent every single month, Always-On is your answer. You’ll get 12–15 posts, 4+ emails, ads, and biweekly strategy sessions. It’s basically like having a built-in marketing team without hiring in-house.

• Essentials Kit: about 3 weeks

• Launch Kit: 4–6 weeks

• Always-On Kit: ongoing monthly support

You’ll always know the schedule up front, and we’ll stick to it.

That’s exactly who these packages are for. If you already know your audience and offers but need someone to create, schedule, and optimize campaigns, I’ll take the heavy lifting off your plate while keeping everything aligned with your goals.

No. I’ve worked with brands across education, health, e-commerce, and nonprofits. The strategy we build is tailored to your business, whether you’re selling a product, promoting services, or raising awareness.