Not necessarily. Most people already have what they need — like an email platform (Mailchimp or Klaviyo) and social media accounts. If you don’t, I’ll recommend affordable starter options. You’ll also get a Marketing Technology Checklist (click here to learn more) that shows exactly which tools are must-haves, nice-to-haves, and optional add-ons based on your goals. I’ll provide editable Canva graphics too, so all you need is a free Canva account. Paid ads, if you choose them, require you to set up a billing account directly with Facebook, Instagram, Google, or LinkedIn.

That’s okay. Many people come in feeling unsure — that’s often the reason they reach out. We’ll start by getting oriented before making decisions.

I’m especially drawn to mission-driven work — nonprofits, wellness practices, educators, advocates, and founders building something meaningful.

That said, I’m open to conversations across industries. Fit matters more than labels. If your work is values-led, people-centered, and you want marketing that’s thoughtful rather than extractive, we’ll likely work well together.

If you’re unsure, that’s okay — a quick conversation usually makes it clear.

You won’t be asked to micromanage — but this is collaborative work. I’ll guide the process, ask thoughtful questions, and handle execution while keeping you informed and grounded.

No problem. If you don’t have subscribers yet, I’ll guide you on how to start collecting them (through your website, events, or social). We can also set up a welcome flow so that when your first subscribers do come in, they immediately get a polished, on-brand message.

The Essentials Kit gives you a foundation — strategy, content, and structure for one campaign.
The Launch Kit is more advanced: it’s built for big pushes like product drops, seasonal sales, or events. You’ll get more posts, more emails, and even a starter paid ad campaign to get noticed. Essentials = foundation. Launch = momentum.

No. I don’t use pressure tactics, artificial urgency, or manipulation. The goal is clarity and trust — not convincing people to do something they don’t want to do.