PRACTICE POSITIONING & BRANDING CONSULTING

Portrait of a young woman with short dreadlocks, resting her face on her hand, wearing a black top, against a neutral background with decorative swirl patterns.
Portrait of a young woman with short dreadlocks, resting her face on her hand, wearing a black top, against a neutral background with decorative swirl patterns.
Portrait of a young woman with medium skin tone and black hair styled in dreadlocks, wearing a black top, resting her face on her left hand and looking at the camera with a subtle smile against a neutral background.

8+ Years in Corporate Marketing. Now Training to Be a Counselor.

I built campaigns for national brands. Now, I'm more interested in marketing that doesn't cost you the thing you're trying to protect.

My Process

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Outline drawing of a leafy plant with multiple elongated leaves on a single stem.
Outline drawing of a leafy plant with multiple elongated leaves on a single stem.

We Start With What You've Already Tried

Before we work together, you'll fill out a short form that gives me a head start on where you're at. In the session, we build on that together so we're not starting from scratch.

Line drawing of a leafy branch with several leaves on a black background.
Line drawing of a leafy branch with several leaves on a black background.

I Diagnose

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We look at how your practice is actually coming across right now and how that compares to how you want to be perceived. I bring in what's worked for much bigger brands, scaled down to fit a practice your size: polish, clarity, a niche that's actually working for you — without losing what makes it yours.

Outline drawing of a flowering plant with multiple leaves and bloom shapes on a black background.
Outline drawing of a flowering plant with multiple leaves and bloom shapes on a black background.

We Build a Plan

Together, we turn all of that into a clear list of next steps, the immediate changes worth making now, and the longer-term direction to keep working toward. Nothing overwhelming, just what actually matters most, in the order it matters.

Line drawing of a plant with multiple leaves and buds

Something’s Not Quite Landing? Let's Get to the Root of It.

Home office with a wooden desk, wicker chair, potted plant, monitor displaying August calendar, and decorative items, against a reddish-brown paneled wall.

A rebrand, new offerings, a site that hasn't caught up — whatever it is, here's what to expect, and whether this is the right next step.

Clarity, With Care

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Led With Empathy, Not Ego

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Collaborative, Not Prescriptive

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Clarity, With Care · Led With Empathy, Not Ego · Collaborative, Not Prescriptive ·

Before We Talk

A workspace with a laptop, a bouquet of white daisies, a gold pen, a notebook with glasses, a yellow paperclip, a large paperclip, and a ceramic vase on a brown surface.

A few basics so I can come in with a head start — not homework, just enough to make our hour count.