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No One Is Coming to Save You: A Guide to Building a Business in Grad School

$29.00 $35.00

A lot of people do not burn out in practicum and internship because the work is too hard. They burn out because they are doing it for free. For a really long time.

And then they graduate, head straight into supervision, and spend the next two years paying to keep working toward a license. All while struggling to learn how to build a caseload, navigating a new social media landscape, and wondering if they have to build an empire just to keep the lights on.

The path to becoming a therapist is demanding. It is also becoming harder to ignore how financially exclusionary it is.

This guide was written for the person in their early twenties who has not done the math yet but probably should. It’s also written for the second career adult who is already thinking strategically. Either way, you deserve a real plan.

Fifteen parts. Real talk. No fluff. Immediate download.

Written by a former corporate marketing leader who is also a therapist in training. Because nobody else was going to write it.

A lot of people do not burn out in practicum and internship because the work is too hard. They burn out because they are doing it for free. For a really long time.

And then they graduate, head straight into supervision, and spend the next two years paying to keep working toward a license. All while struggling to learn how to build a caseload, navigating a new social media landscape, and wondering if they have to build an empire just to keep the lights on.

The path to becoming a therapist is demanding. It is also becoming harder to ignore how financially exclusionary it is.

This guide was written for the person in their early twenties who has not done the math yet but probably should. It’s also written for the second career adult who is already thinking strategically. Either way, you deserve a real plan.

Fifteen parts. Real talk. No fluff. Immediate download.

Written by a former corporate marketing leader who is also a therapist in training. Because nobody else was going to write it.

This guide is for you if...

  • you're a therapy, counseling, or social work grad student trying to make money while in school

  • you're a second career adult (hey, me too!) thinking strategically about what comes next

  • you're a supervisor or educator looking for financial wellness resources for grad students

  • you've always wanted to start a business before or during grad school but had no idea where to begin

This guide is NOT for you if...

  • you're looking for a get rich quick solution (those don't exist, sorry)

  • you're already licensed and running an established private practice

  • you want someone else to do the work for you

  • you're looking for clinical supervision or therapy business coaching

Frequently Asked Questions

Got questions? Good.

  • Not at all. While it was written with therapy, counseling, and social work grad students in mind, it is also a great resource for supervisors, program directors, and educators who want to better understand the financial reality their students are navigating.

  • No. This is a digital PDF guide. You will receive an instant download link immediately after purchase.

  • Not at all. This guide starts from the beginning and assumes no prior business knowledge. It was written specifically for people in the helping professions who are entrepreneurially curious but have never done this before.

  • Yes! I am available for guest lectures, panel discussions, and presentations for counseling, social work, and therapy programs. Topics include entrepreneurship for graduate students, ethical marketing for mental health professionals, and navigating the financial reality of the helping professions pipeline. Reach out at ashley@ashleyrhodenmarketing.com to start the conversation.

Got Something Else? Reach Out.

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I talk a lot about marketing for therapists, entrepreneurship, and the other stuff nobody warns you about.

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