Therapist Branding Can Feel Gross. Let's Talk About Why — And What To Do Instead.
You don't have to advertise how you quantify the success of your clients. You don't have to perform vulnerability or manufacture a personal narrative. You just have to be specific enough that the right person recognizes themselves in your words.
You Didn't Become a Therapist to Also Become a Brand. But Here We Are.
Let's just say it: nobody goes through years of grad school, supervised hours, and licensure exams thinking "and then I'll spend my weekends figuring out why my website isn't converting.” You became a therapist to help people. That's it. That's the whole thing.