How to Present Telehealth and In-Person Sessions on Your Therapy Website
This isn't a small problem. How you present your session formats directly affects who reaches out, whether they feel like they're in the right place, and whether they self-select before they ever contact you. Here's what I see working and what I see going wrong.
The Best Website Builder for Therapists (From an Ex-Marketing Leader Turned Therapist-in-Training)
When therapists ask me which website builder to use, I don't give them a feature comparison spreadsheet. I ask them one question first: after your site is built, who's going to maintain it?
Your Therapy Services Page Is Probably Just a List. Here's Why That's Not Enough.
The services page is one of the most visited pages on a therapy website. It's usually where someone lands after they've read your about page and thought "okay, I like this person." They're not browsing anymore. They're trying to figure out if you can help them specifically.
How to Write a Therapist Bio That Actually Sounds Like You
Writing about yourself is uncomfortable. Especially if you went into this field specifically to focus on other people. And yet your bio is often the first thing a potential client reads before deciding whether to reach out, so it kind of has to work.
Your Psychology Today Profile Is Probably Losing You Clients. Here's What to Fix.
Okay, real talk: almost every therapist on Psychology Today says they work with anxiety and depression. Cool, a lot of them do. But if your bio reads like a clinical intake form with your credentials stapled to the top, you look exactly like everyone else.
The Part of Private Practice Nobody Prepares You For
…And if you've ever found yourself at 11pm wondering why your Psychology Today profile is getting views but your website isn't, or whether you even need a website, or what you're supposed to say on it — you're not behind. You're just doing something you were never actually taught to do.
What a Great Therapist Website Actually Looks Like (Two Real Examples)
If you've ever Googled "therapist website examples" hoping to find something that felt genuinely useful — not just a gallery of pretty pages with no context — this post is for you.
Therapist Branding Can Feel Gross. Let's Talk About Why — And What To Do Instead.
You don't have to advertise how you quantify the success of your clients. You don't have to perform vulnerability or manufacture a personal narrative. You just have to be specific enough that the right person recognizes themselves in your words.
You Didn't Become a Therapist to Also Become a Brand. But Here We Are.
Let's just say it: nobody goes through years of grad school, supervised hours, and licensure exams thinking "and then I'll spend my weekends figuring out why my website isn't converting.” You became a therapist to help people. That's it. That's the whole thing.