Rooted in the Body. Built for the Woman Who Finds You at 2 AM.
Kelsey came in with a clear niche, a warm presence, and a site that reflected her clients' pain without ever really introducing her. The rebrand was about closing that gap — bringing her into the copy earlier, grounding everything in somatic therapy, and designing for the woman who might be finding her at 2 AM with a toddler in one hand and no margin for a confusing website. Every page has a throughline: body-based, warm, and specific. The faith evolution work required its own kind of care — nuanced, non-clinical, and written for someone who's grieving and curious at the same time. New palette, new typography, full copy, SEO, social share cards, and a contact form rebuilt from the ground up. One of the most thoughtful builds I've done.
