Writing about yourself is uncomfortable. Especially if you went into this field specifically to focus on other people. And yet your bio is often the first thing a potential client reads before deciding whether to reach out, so it kind of has to work.

Okay, real talk: almost every therapist on Psychology Today says they work with anxiety and depression. Cool, a lot of them do. But if your bio reads like a clinical intake form with your credentials stapled to the top, you look exactly like everyone else.