Should Your Therapy Website Have a Blog? What It Actually Does for You
It's not about who reads it. It's about who finds it.
Almost nobody visits a therapy website just to read the blog. That's not the point of having one.
What a blog actually does
If your audience is small or nonexistent, a blog is primarily an SEO play. People search for something, whether through Google or AI, and your blog post is what surfaces as the answer. Search engines also like signs of life, and a blog is the easiest way to keep your site active without touching your core pages.
As your practice grows and gains more recognition, the blog shifts jobs. It starts helping solidify your position in the space instead of just getting you found.
How often you actually need to post
There's no universal number, it depends on your bandwidth. A good rule of thumb is once a week if you can batch content. Some practices post every two to three days. Once a month is genuinely fine too, if that's what's sustainable.
The two misconceptions that hold people back
The first is that blogging takes a ton of time. It can, if you're not tech savvy or you struggle to come up with topics, but people often lump blogs in with social media and get overwhelmed by something that isn't actually social media.
The second is expecting an audience right away. Realistically, almost nobody reads your blog in year one, unless you already have clout or a partnership with someone who does. Early on, a blog is mostly about telling Google you exist and you're active. As your following grows, you can get more intentional with what you write, since the internet doesn't forget and it doesn't do nuance well.
Once your blog is bringing people to your site, make sure your homepage actually holds their attention: What to Put on Your Therapy Website's Homepage, and What to Leave Off.
Ashley Rhoden is a former corporate marketing leader turned strategist and website designer who works with therapists and private practice owners ready to stop being invisible online. She's also a grad student in a counseling program — not a therapist, not pre-licensed, just someone who understands this world from both the marketing side and the inside of a counseling program, and brings both to every website she builds.
Work with her to build a website that’s as unique as your sessions are. →
