Telehealth and In-Person Therapy: How to Present Both on Your Website

You offer both. Here's how to make sure your website actually communicates that.

A lot of therapists offer both telehealth and in-person sessions. And a lot of therapist websites handle that by... mentioning it once, somewhere, in a sentence that gets buried in the services page.

Which means a potential client who specifically needs telehealth — because they live an hour away, because they have a chronic illness, because they're in a state you're licensed in but not physically near — might land on your site and have no idea you offer it. And a client who really wants to be in a room with someone might not realize they have that option either.

This isn't a small problem. How you present your session formats directly affects who reaches out, whether they feel like they're in the right place, and whether they self-select before they ever contact you. Here's what I see working and what I see going wrong.

The most common mistake: treating it as an afterthought

The version I see most often: a services page that describes what the therapist does, with a single line at the bottom that says "sessions available in-person and via telehealth."

That line is doing a lot of work for one sentence. It's not enough.

Clients choosing between therapists are often making that decision based on logistics as much as fit. If someone is searching specifically for a telehealth therapist in your state, your website needs to make that clear. Not just in passing, but prominently enough that they don't have to go looking for it.

Lead with both options, early

On your homepage and your services page, both formats should be visible early. Not buried. Not in the footer. Somewhere a person scanning your site will actually see it in the first thirty seconds.

This can be as simple as a line near the top of your services page: "I offer both in-person sessions in [city] and telehealth sessions for clients across [state/states]." Clear, specific, done.

If you're licensed in multiple states for telehealth, list them. That's not clutter — that's useful information for someone who landed on your site from a different city and isn't sure if you can even work with them.

Give each format its own context

In-person and telehealth aren't just logistical differences. They feel different. Some clients have a strong preference for one over the other, and for good reason. Your website can acknowledge that without making it a whole thing. Something like: For in-person sessions, you might note the neighborhood, what parking looks like, whether your office is accessible. Small details that help someone picture actually getting there.

For telehealth, you might address the things people quietly wonder about: Is it actually effective? (Yes, research consistently supports it.) What do they need to make it work? (A private space and a reliable connection.) Does it feel different from being in a room together? (Sometimes, and that's worth a sentence of honest acknowledgment.)

You don't have to write a full essay on either. Just enough that the person reading it can see themselves in the format you're describing.

SEO implications — this one matters

If you offer telehealth, you can show up in search results for multiple states. That's a significant opportunity that a lot of therapists leave on the table because their website only mentions their physical location.

A dedicated telehealth page — separate from your general services page — can target location-specific keywords like "online therapist in Tennessee" or "telehealth therapy for [your specialty] in [state]." Each state you're licensed in is a potential page and a potential search term.

This is one of the highest-leverage SEO moves available to therapists who offer telehealth, and most don't do it. If your caseload has room and you're licensed in multiple states, it's worth the effort.

The format question is also a fit question

Here's the thing about presenting both formats well: it helps clients self-select before they ever reach out. Someone who needs in-person for sensory or trauma-related reasons can see that you offer it. Someone who needs telehealth because of a disability or location can see that too. Good website copy reduces the friction between the right client and the right therapist. The session format is part of that. Give it the space it deserves.

If you're building out your services page and not sure what else it should include: Your Therapy Services Page Is Probably Just a List. Here's Why That's Not Enough. And if you want to make sure the right people are finding your site in the first place: Why Your Therapist Website Isn't Showing Up on Google.

Ashley Rhoden is a former corporate marketing leader turned strategist and website designer who works with therapists and private practice owners ready to stop being invisible online. She's also a grad student in a counseling program — not a therapist, not pre-licensed, just someone who understands this world from both the marketing side and the inside of a counseling program, and brings both to every website she builds.

Work with her to build a website that’s as unique as your sessions are. →