The Essentials Kit | $1,000
A structured marketing foundation refined to fit your business.
Essentials is best for founders who are ready to put marketing into motion and want a clear starting point without building everything from scratch.
The Essentials Kit | $1,000
A clear marketing starting point, refined to fit your business
Built from proven structures, lightly tailored so you can get live without overthinking it.
Before We Begin
If your brand feels clear to you, but others need context before it clicks that’s the signal.
Marketing works best when it’s amplifying something people already understand, not doing the work of explanation. In those cases, a short readiness step may be recommended before Essentials begins.
What you’ll get
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Kickoff Call (45 Minutes)
We’ll map out your goals, offers, and audience so you know exactly what you’re aiming for. -
📱
4-Week Content Calendar
Emails + socials planned out so you stay consistent without scrambling. -
📨
Campaign Content Pack
3 promo emails + 4 social posts, each with ready-to-use Canva graphics (plus an editable link if you want to tweak). -
🖥️
Conversion-Focused Landing Page
Delivered as a Squarespace build or as copy and layout guidance for your existing site. -
✔️
Built-In Revisions
One round per deliverable to make sure it feels just right. -
📊
Simple Tracking Template
A plug-and-play doc with the basics—plus a mini how-to on reading your results. -
🤝
Quick Handoff Call (30 Mins)
We’ll wrap with a few tailored growth ideas to keep the momentum going. -
Add-On
Paid Ad Management (+$500/month)
Want me to run your ads too? I’ll handle setup, optimization, and reporting. (Ad spend billed to you.)
✺ Frequently Asked Questions ✺
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This kit is for mission-driven founders and small teams who want their marketing to feel clear and manageable. It works well for people who are tired of guessing what to do next and want a solid foundation they can actually use.
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It replaces confusion with structure. Instead of piecing things together or overthinking every decision, you get a clear plan and ready-to-use content that all works together.
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You will have a system you can run on your own with confidence. Some clients stop there, while others move into the Always-On package for continued support and execution. There is no pressure either way.
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That is completely fine. We will use what is already working, clean up what is not, and fill in any gaps. You do not need to start from scratch for this to be helpful.
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You will be involved at a few key points, like the kickoff and feedback. You will not be managing the process or doing the heavy lifting. The goal is to take work off your plate, not add to it.
