The Launch Kit | $2,000+

This kit is for launches that need clarity and support, not just instructions.

We begin with proven launch structures and refine them around your offer by clarifying the message, narrowing the focus, and building a plan that fits your timeline and energy so you can launch with confidence instead of burnout.

The Launch Kit | $2,000+

Launch with clarity and support, not overwhelm.

We refine the plan around your offer by removing what is unnecessary and replacing it with a focused, realistic path forward.

Strategy Deck, Launch Calendar, Social Media Posts, Marketing Emails, Landing Page, Paid Ad Set
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What you’ll get

  • 🧠

    Kickoff Call (45 Minutes)
    Clarify audience, goals, and key messages before launch.

  • 💻

    Mini Launch Strategy Deck
    Defines key audience(s), channel plan, and launch timeline.

  • 🗓️

    Visual Launch Calendar
    Outlines your 4–6-week content and ad schedule.

  • 📱

    10 Social Media Posts
    Captions + Canva visuals.

  • 📨

    4 Marketing Emails
    3-part promo sequence (teaser, launch, reminder) + 1 extra flow (welcome, back-in-stock, or waitlist re-engagement).

  • 📣

    Launch Visibility Support (Optional Channel)
    One paid ad set to support visibility during your launch. Includes setup, copy, and creative. Ad spend is paid directly to the platform.

  • 🖥️

    Conversion-Focused Landing Page
    Delivered as a Squarespace build or as copy and layout guidance for your existing site.

  • 📊

    Post-Launch Insights Snapshot
    Performance metrics, wins, and next-step recommendations.

  • ✔️

    Built-In Revisions
    Two rounds per deliverable to make sure it feels just right.

  • 📞

    Optional Recap Call (30 Minutes)
    Review results, celebrate wins, and discuss future opportunities.

✺ Frequently asked questions ✺

  • Not fully, no. It’s helpful to have a general sense of who you’re for and what you’re offering, but everything does not need to be perfectly defined. Part of this process is clarifying and tightening what already exists so your launch feels cohesive.

  • That’s completely fine and very common. The Launch Kit works well for new offers within existing businesses. We’ll focus on the specific audience, message, and timing for this launch while staying aligned with your broader brand.

  • The Essentials Kit is about building a solid marketing foundation. The Launch Kit builds on that foundation to support a specific launch with coordinated messaging, content, and timing. If Essentials is about clarity, Launch is about activation.

  • You’ll share context through an intake and kickoff call, along with any existing assets you want me to reference. You won’t need to write copy or manage execution. Your role is to give input and feedback at key moments, not to run the process.

  • If you launch regularly, the Launch Kit can support individual moments, but ongoing support is often a better fit. In those cases, the Always-On package allows for more continuity across launches without starting from scratch each time.